Designer Interview – Ella Sanders

Danielle Sanders is the creative and business mind behind the Australian fashion label, Ella Sanders. Since Danielle started it in 2011, Ella Sanders has developed a cult following for its timeless designs and beyond-beautiful knitwear.

Danielle is in the midst of her busiest time of year in the run up to Christmas. She is also starting producing on her summer line for 2018 (keeping in mind that the Australia summer is this time next year) and already designing her winter 2019 collection.

On a sunny December afternoon, she took the time out from her hectic schedule to meet with me for a coffee near her store in the bayside Melbourne suburb of Brighton to talk all things fashion, career and inspiration. What shone through from our conversation was Danielle’s passion for and knowledge of textiles, and letting the construction and flow of the textile itself inform the design of each garment. Continue reading “Designer Interview – Ella Sanders”

Edgy Florals 6

Making Florals Edgy

It’s that time of year when it is with mixed emotions that I venture into the depths of my storage cupboard to rediscover and welcome back my winter staples, while I bid a sad farewell to my summer clothes and, with them, pack away my warm memories of the summer.

Before you embark on your own emotional journey of the seasonal wardrobe-switcheroo, pause for a second and have a think about whether you need to pack away your summer floral dress just yet. With a bit of carefully selected hardware (and software – keep reading), you can give your floral dress some street cred and a more urban aesthetic for autumn/winter in the city… Continue reading “Making Florals Edgy”