Designer Interview – Ella Sanders

Danielle Sanders is the creative and business mind behind the Australian fashion label, Ella Sanders. Since Danielle started it in 2011, Ella Sanders has developed a cult following for its timeless designs and beyond-beautiful knitwear.

Danielle is in the midst of her busiest time of year in the run up to Christmas. She is also starting producing on her summer line for 2018 (keeping in mind that the Australia summer is this time next year) and already designing her winter 2019 collection.

On a sunny December afternoon, she took the time out from her hectic schedule to meet with me for a coffee near her store in the bayside Melbourne suburb of Brighton to talk all things fashion, career and inspiration. What shone through from our conversation was Danielle’s passion for and knowledge of textiles, and letting the construction and flow of the textile itself inform the design of each garment. Continue reading “Designer Interview – Ella Sanders”

Scandi-style 3

Scandi-style

What would it be like if I’d been born in Scandinavia instead of my beloved Australia? For starters, I’d be an absolute stunner in the looks department. It would be pretty hard to lose the genetic lottery in Scandinavia and be just ok-looking. Seriously, I know I go on about it, but Scandinavians are RIDICULOUSLY good looking. But more significantly, I’d also have that laid-back yet sophisticated and effortless Scandi-style thing going on… Continue reading “Scandi-style”