You don’t need to spend a lot of time in Soho to realise that there’s a lot of style in this very happening part of London. If you want to be able to predict the direction that fashion is going, just prop yourself up at a terrace cafe in Soho, watch and take notes. It’s a hive of creatives and cool kids.
Soho is more or less bordered by Regent Street to the west, Oxford Street to the north, Charing Cross Road to the East and China town to the south (give or take a few blocks here and there). Regent Street is famous for its shopping, and on Regent Street you will find every high street brand you’d want to shop, as well as some rather spectacular luxury design houses. But wander a little into the labyrinth of streets and lane ways in Soho and you’ll find some incredibly unique one-off stores and designs that will have you saying, “What? This old thing? It’s just a little piece that I found in this darling store I stumbled across in Soho…”
I couldn’t write about shopping in Soho without mentioning a few of my High Street favourites on Regent Street. Regent Street does have everything from Burberry to Ralph Lauren to H&M to Zara. But my pick of the high Street bunch would have to be (in order as you walk down from Oxford Circus to Piccadilly):
- And Other Stories: part of the same stable as H&M, And Other Stories has designs for every day that are just that little bit different and quirky. My all time favourite massive seventies style brown faux fur coat came from this store.
- Arket: the new little sister to And Other Stories, Arket pares back the embellishments to offer a thoughtful edit of elevated basics. Start your capsule wardrobe here.
- Cos: across from Arket is Cos, another Scandinavian brand which runs to more sculptural silhouettes. I always look here for those unique-looking pieces and quality basics.
- Uniqlo: by now pretty much everyone knows and loves Uniqlo for its quality, design, designer collabs and innovation. It’s here that I developed my love of Heat Tech layering pieces for winter.
Liberty is a destination in itself, never mind the fashion. The striking interior of this Tudor-esque London institution is worth a visit alone. But fashionistas will also love the mix of cutting-edge new designers with fashion stalwarts like Dries Van Noten and Isabel Marant.
Liberty: Regent Street, Soho W1B 5AH
Australians will be familiar with this jewellery and interior store which has been around since the 1980s. Many of its unique pieces are made of resin, with elements of silver, brass and glass. To me they seem to be inspired by the Australian landscape and lifestyle, which is why I love their pieces so much – its like wearing a little bit of home. For any non-Aussies, think of it as the perfect pieces to go with your meticulously curated resort wear. Its only UK store is on Windmill Street in Soho.
Dinosaur Designs: 35 Great Windmill Street, Soho W1D 7DT
The Alex Eagle studio space on Lexington Street is a unique take on the retail experience. It combines a gallery-like space of art, books and interiors with a design studio and store which houses an eclectic collection of designers, including the Alex Eagle eponymous label as well as the likes of Isa Arfen and Lemaire and their contemporaries.
Alex Eagle: 6 Lexington Street, Soho W1F 0LB
RAG AND BONE
Although Rag and Bone stores are all across the USA, there are only a few stores in London, one of which is locate on Beak Street. It’s my go-to for elevated street wear and denim.
Rag & Bone: 50 Beak Street, Soho W1F 9RN
From Sweden, Sandqvist has the most minimal, practical and intelligently designed bags you could wish for.
Sandqvist: 79 Berwick Street, Soho W1F 8TL
THere’s something for the guys too, at Folk on Rupert Street. The UK label has made a name for itself with its casual wear, subtle details and clean design. If you’re buying for a guy, then they will not object to anything here.
Folk: 24 Great Windmill Street, Soho W1D 7LG
I discovered Cords on a trip to Stockholm, and was delight to see it pop up in Soho. The store that caters to all your corduroy needs is here. It’s quirky and I love it.
Cords: 2 Silver Place, Soho W1F 0JP